Responsibility:

Responsible decisions and actions in private, professional and public life.

Quality : 

Our priority is to serve our focus groups with excellence in all of our activities.

Teamwork:

We combine our  talents and limited resources for best solutions and operational excellency.

Trust: 

Is the basis for cooperation with our partners and those we serve.

Contextualization:

As we intend to cover all of India, we intend to translate vision, mission and values into the cultural context of the geographical area where we choose to work

Respect:

We respect the dignity of every human being

Inclusion/Fairness:

We work to overcome exclusion and to recognize equality, justice and fairness for all

Non-discrimination:

We will not discriminate while serving  individuals or communities at large, irrespective of culture, caste, colour, creed, religion,language or sexual preference.

Secular :

Acceptance of all religions and faiths: We affirm the uniqueness of all faiths, ideologies, traditions  and beliefs that respect all human beings